Continuing after a setback, asking an industry expert for help, working through a proposal. Explore what students did and what they learned.
Student journey
After two disappointing finals, she kept competing and reflecting on how to lead a team. Across two years, she gradually moved from following others to taking responsibility.
Read the full story →Project case study
How could an illuminated smart football become a product proposal? A 2025 HFLC submission records the students’ conversations with industry professionals, exploration of a prototype, and work on costs and pricing.
Read the full case study →Competition reflections · Student artwork
The 2024 HFLC season explored a D&G fragrance brief. Four students reflect on what they learned about brand storytelling, visual presentations and seeking advice from industry professionals.
Read the full case study →Showing 3 stories
